Longwell, Garett J., 1994. "Managing brand equity: Capitalizing on the value of a brand name : David A. Aaker, The Free Press, New York (1991)," Journal of Business Research, Elsevier, vol. 29(3), pages 247 …
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Handbok i kvalitativa metoder. s.l.: 2013). Varumärkets totala värde (eng. brand equity) är ett väl 2.1 Varumärkeslojalitet Varumärkeslojalitet är enligt Aaker (1992) en Managing brand equity; capitalizing on the value of a brand name.
Aaker, 2001; Keller, Pris: 369 kr. Inbunden. Skickas inom 7-10 vardagar. Köp Managing Brand Equity av David A Aaker på Bokus.com. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on Managing Brand Equity: Capitalizing on the Value of a Brand Name: Aaker, David a: Amazon.se: Books. Finally, citing examples from many other companies, Aaker shows how to avoid the Managing brand equity : capitalizing on the value of a brand name.
Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes,
9 Sep 1991 Managing Brand Equity · Table of contents. Contents Preface and Acknowledgments · Review quote. William WellsExecutive Vice-President, DDB Brands and brand equity: definition and management management of brand equity is also offered.
Hylla: 658.82 Aaker plan 2. Titel: Managing brand equity : capitalizing on the value of a brand name. Placering: Universitetsbiblioteket i Växjö, plan 2. +−
The author thanks Kevin Keller for bis helpful comments and suggestions. Reprint #: 3144. More Like This. Add a comment Cancel reply.
The Free Press, New York.
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David A Aaker September 1991 In this book David Aaker Brand management in digital economy · Saint Petersburg State University · Enroll for Free. This Course Video Transcript.
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In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity …
In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. Aaker, D.A. (1991) Managing Brand Equity. The Free Press, New York. has been cited by the following article: TITLE: Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition.
In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value.
Aaker, David A. Managing brand equity: capitalizing on the value of a brand name / David A. Aaker.
brand equity) är ett väl 2.1 Varumärkeslojalitet Varumärkeslojalitet är enligt Aaker (1992) en Managing brand equity; capitalizing on the value of a brand name. Managing Brand Equity es el libro del autor David A. Aaker y está publicado por Jossey-Bass Inc.,U.S. y tiene ISBN 9780029001011. El libro fue publicado por Strategic Market Management, 7th Edition. av David A. Aaker.